I Got This Feeling

Lyric Video

Heather Russell is an up and coming pop singer signed to Syco Records. Her team came to Gupta Media in search for a lyric video for her single “I Got This Feeling” which is a tribute to summer fun and vacationing with your friends. With her demographic being young teenagers/avid Instagram users, I designed a style that they would be familiar with and could relate to. The illustrations I created were inspired by a particular style practiced by some Instagram users who draw over their images before posting.