Branding

The Filtr team approached Gupta Media with the opportunity to brand some of their playlists to make them have more impact against the other playlists of the same categories. I created custom logotypes various playlists as well as a template for Legacy Recordings to use that visually separates their brand from the Filtr division. Since launching, the newly branded playlist have seen a significant increase in followers and the Get Happy! Playlist has even made it into the Spotify brand guidelines as an example for how outside companies should brand their playlists.